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<p>As an indoor experience that demonstrates the strength, the physical and the aesthetic appeal of the sport, Golf Lab is a flexible promotion device for modern day golf.</p> <p>We created the brand and identity, along with the communications material, interior and graphics.</p> <p>The objective of Golf Lab is to radically change the perception and appeal of indoor golf. By putting the game in front of people in less traditional environments, new players will be introduced into the sport without the usual accompanying hassle or angst; at the same time they give experienced players something of real value rather than a computer game pastime or just hitting into a net on a cold winters night.</p> <p>This has been achieved by creating a modern environment plus state of the art technology, combined with some of the most respected teaching, playing and equipment experts in German golf provides Golf Lab with a unique environment.”</p> <p>A key element of the Golf Lab is the tuition that can be provided, so much so that the David Leadbetter Golf Academy has set up its first ever indoor operation in the Golf Lab. They are offering a range of beginner’s courses and individual tuition. The courses introduce new players to golf with world class coaching and this will be a terrific addition to breaking down barriers and getting more people into the game.</p>
